Like the self-directed buyers of today, D&D players are able to choose their own paths. One thing Dungeon Masters are not responsible for, however, are the players’ actions. According to Patrick, the player experience hinges on a DM’s ability to create meaningful content that’s fun to explore. What Is a Dungeon Master?įor the unfamiliar, a Dungeon Master is the organizer for the wildly popular, 40-year-old tabletop role-playing game, “Dungeons & Dragons.” Not only do DMs organize the game, but they are also responsible for the game rules, details, and challenges.

Discover Patrick’s lessons from the dungeon and how you can apply them to your content marketing campaigns and programs down below. Just like content marketers need to help guide people through the buyer journey, the Dungeon Master needs to guide players through a journey of their own.Īfter serving his friends as the go-to Dungeon Master, Patrick has learned a thing or two from creating lengthy campaigns-some successful, some not-that are both engaging and challenging. Responsible for creating meaningful and memorable experiences through content that takes people on a journey, you can see the similarities arise. It might sound a little odd at first, but Dungeon Masters and content marketers are more alike than you think. This puts a lot of pressure on content marketers to elevate their game and provide more worthwhile and valuable content experiences.Īs an adept Dungeon Master (DM) of Dungeons & Dragons (D&D) games, TopRank Marketing’s Motion Graphic Designer, Patrick Pineda, can relate. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scales across the organization, and provides accurate measurement to the business.

The character journal creates a clean, organized, and stylish way to write out all of your stats, spells, equipment, etc.It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience.

This isn’t designed for keeping track of your sessions as much as keeping track of everything to do with your character. Seems like something you could do on your own? Of course it is! But would you? Also included in this notebook is a four page character sheet so all of your important session papers are all together. By and large, this is a stylized empty notebook for your session notes with a designated index to keep your various adventures in order. This book is simple and easy and that’s what I appreciate about it. Line your shelf with hope, and keep your best laid plans close at hand woth these campaign planning notebooks. Within their stylish covers and blank pages lie perfect campaigns not burned to the ground by players who decided they wanted to abandon the adventure and hop off in search of the most delicious pie or some other nonsense. Are you type of person who keeps careful notes during your D&D sessions? Maybe you’re not but you want to be, if only you had a notebook already lovingly pre-laid-out specifically for session tracking…Ĭampaign Planners represent hope.

Dungeon master story tracker